Flowers

Six Ways to Help Support Small and Local Businesses

Looking back, 2020 was a devastating year for small businesses. Many closed permanently, and most that survived were forced to downsize or racially alter their business model in order to keep operating. In many instances, customers stepped in a big way with innovative efforts to support their favorite local and small businesses. Here are six things you can do if you wish to help in 2021.

1) Follow and engage with the business on social media

Spring Romance Bouquet by Granbury Flower Shop, Granbury, TX

One of the easiest and most effective ways to support a small business without spending a dime is by following them on social media. It is easy to engage with their posts and stories by commenting, sharing with a friend, or simply liking their posts.

Social media engagement is extremely important to a small business. If their content receives enough good engagement, algorithms begin pushing it to the feeds of other users with similar interests. This exposure helps a small business get noticed by people who may not know it even exists yet, which is a very powerful way of helping them grow.

2) Share your experiences with a small business by writing a review or offering a testimonial

People love sharing their experiences on social media but are much less likely to leave a review unless their experience was either outstanding or terrible. Unfortunately, many of those reviews come from extreme circumstances that fall outside the norm and do not necessarily reflect the overall reputation of the business or the views of their regular customers.

You can help by writing reviews and offering testimonials for the brands and small businesses you love. You can even go a step further and become an influencer by posting about them on social media to let your followers know about them. Good reviews will encourage new customers.

3) Buy a gift card to a local business

Another fantastic way to support small business is by purchasing gift cards. Their versatility makes them a great gift idea because the recipient can use them to order online or can choose to save them for a time when they feel comfortable enough to use them in person.
Gift cards also make wonderful gifts for the friends and loved ones when you cannot get together to celebrate. While many large gatherings have been put on hold for a later time, birthdays, anniversaries, and holidays are still taking place. Gift cards are easy to put in a card and mail anywhere in the country for the cost of a stamp.

4) Be understanding and patient

For local business reopening after the pandemic, the retail landscape looks completely different than it did before COVID-19. While some of the larger businesses were able to return to normal operations, many of the smaller shops have taken longer to adjust.
In most cases, small business owners rely on a number of constantly changing factors in order to make difficult business decisions. While they are doing what they feel is best to keep employees and customers safe, they are often forced to rely on trial and error until they discover what works best.

5) Sign up for their email list

Email lists are extremely valuable for small business owners because email is a direct line of communication to you. Many businesses offer exclusive discounts and sales through email and some even offer a special promotion just for signing up.

6) Make someone smile with flowers from Granbury Flowers & Gifts

At Granbury Flowers, our expert floral designers are still working hard every day to arrange beautiful flowers and our delivery drivers are out every day of the week making same-day contactless deliveries. With Valentine’s Day just around the corner, or even “just because,” now is the perfect time to send some love with the gift of flowers. We offer same-day delivery in Granbury, TX or anywhere nationwide! Call us today at (817) 573–1300 or shop online 24/7.

Flowers

Illuminating and Ultimate Grey are Colors of the Year for 2021

For 2021, two colors – Ultimate Grey and Illuminating – have been selected as the Pantone Color of the Year. This practical color combination that was chosen for its ability to help us feel optimistic and uplifted while reflecting what is taking place in our global culture and inviting us to embrace the value of our differences. This year’s selection provides a stark contrast from last year’s Color of the Year, Classic Blue, a reflective blue tone evocative of the vast and infinite evening sky.

Bight and beautiful bouquet of chrysanthemum flowers. Fall flowers background.

As the global color authority and provider of professional color language standards, the color experts at the Pantone Color Institute comb the world looking for new color influences in order to select a new color each year. Pantone chose Illuminating as its 2021 Color of the Year first, only months later deciding to add a second hue, with the intention of them being seen and interpreted as a pair.

What difference do these color declarations make? Plenty, because they are the colors you can expect to see well-represented in 2021 across a wide range of products, from fashion to beauty to home décor and even floral design!

Hope and optimism for the new year

By choosing bright and soothing colors that take inspiration from natural elements, the biggest color trends of 2021 are taking a cue from this last tumultuous year and giving people a renewed sense of hope and optimism that many are looking for in the new year.

This year’s spirited and emboldening shades satisfy our quest for vitality. Illuminating is a bright and cheerful yellow shade filled with vivacity while Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation of composure, steadiness, and resilience.

Two colors are better than one

A marriage of strength and optimism, Ultimate Grey and Illuminating are two independent colors that come together to create an aspirational color pairing, conjoining deeper feelings of thoughtfulness with the optimistic message of sunshine and strength.

But the two colors do not have to be used in equal proportions, as either color can take precedence in design with both synchronously representing stability, hope, and unity.

Daisies and Sunbeams by Granbury Flower Shop, Granbury, TX

Leatrice Eiseman, executive director of the Pantone Color Institute, explained: “The selection of two independent colors highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one color or one person, it’s about more than one. The union of an enduring Ultimate Gray with the vibrant yellow illuminating expresses a message of positivity supported by fortitude. Practical and rock-solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.”

Pantone puts a tremendous amount of thoughtful consideration into choosing their Color(s)of the Year. They arrive at their decision by pouring over trend analysis and combing the globe in search of new color influences. Their decision is ultimately based on several different factors, but the end result is typically a good indication of the state of global and political climate and the emotions that many people are feeling at the time – if that feeling can be described as a color.

This year’s selection is all about optimism and the hope that many people can use to start 2021 on the right note, but that does not mean it has to represent your year. A fresh new year means a fresh new start and now is the perfect time to begin writing your own story – and choosing your own color – that will define your world in 2021.

Do not miss out on the hottest new color trends for 2021: Illuminating and Ultimate Grey! Granbury Flower Shop has many beautiful floral designs featuring this intriguing color combo. We offer same-day delivery in Granbury, TX, and surrounding areas for birthdaysanniversariesnew babiesget well soonsympathy, or even just because. Call us today at (817) 573-1300 or shop online 24/7.